Ambassador stores


Glasgow Pram Centre

Glasgow Pram Centre is an ultimate destination for the UK’s most extensive array of prams, cots, pushchairs, travel systems, car seats, high chairs, educational toys, and a comprehensive selection of nursery equipment. This is an exciting and precious time for expectant parents, and The Glasgow Pram Centre is dedicated to making the journey of preparing for a baby as simple and enjoyable as possible.

Discount Pram Centre (Nelson, Cardiff, Cross Hands, Newport)

Discount Pram Centre offers a wide range of brand-name prams delivering a satisfying shopping experience. They operate four conveniently located South Wales showrooms, open seven days a week with free on-site parking. Their friendly pram specialists provide clear demonstrations and honest advice for easy selection. As a token of appreciation, every pram purchase includes a complimentary 4D scan to thank customers for their support.

Affordable Baby Care

Affordable Baby Care provides top-quality goods for over 25 years. As a premium stockists in the UK, they offer exclusive manufacturer support with warranties. Committed to customer satisfaction, they aim to be the top choice for baby essentials. Their knowledgeable team ensures personalised service, prioritising customer satisfaction.

Baby Store Sheffield

With more than 25 years of experience sourcing high-quality products from the UK’s foremost baby brands, Baby Store Sheffield proudly stands as the leading choice in South Yorkshire and beyond, catering to all your baby product needs. They are well known for their exceptional customer service, and their well-informed team is readily available to offer guidance and product advice.

Newbie & Me Baby Store (Crewe, Leeds, Birmingham)

Newbie and Me Baby Store operates as an independent, family-run business, boasting four UK locations. Their stores offer a unique ambiance for exploring a vast array of baby essentials. Their mission is to ensure a seamless and delightful shopping experience for new parents. Devoted to fulfilling customer satisfaction, their knowledgeable staff provides expert guidance, offering services like pushchair fittings and next-stage car seat selection. With a customer-centric approach and top-notch service, Newbie & Me instills confidence in every purchase.

Winstanleys Pramworld (Wigan & Stoke)

Winstanleys Pramworld is wholeheartedly committed to their customers by offering an extensive product range, with hundreds available in-store. Their experienced team, mainly consisting of parents, provides valuable, unbiased advice and information, free from sales targets, ensuring impartial guidance on all their products.

Baby And Child Store

Baby and Child Store specialises in nursery retail, offering a diverse range of pushchairs, car seats, nursery furniture, toys, and gifts. From humble beginnings as a family business, they’ve expanded into a multi-channel retailer with a warehouse in London and a showroom in Bromley. They prioritise exceptional customer service, guiding customers to the right products based on lifestyle and budget.

Jan Stewart Pram And Nursery

Baby and Child Store specialises in nursery retail, offering a diverse range of pushchairs, car seats, nursery furniture, toys, and gifts. From humble beginnings as a family business, they’ve expanded into a multi-channel retailer with a warehouse in London and a showroom in Bromley. They prioritise exceptional customer service, guiding customers to the right products based on lifestyle and budget.

Olivers BabyCare

Established in 1993 in Winchester, changed hands to EDPA Ltd in 2012, transitioning into an online shopping platform. In April 2021, they converted part of their warehouse into a modern store. Offering personal service and a wide range of quality products, they prioritise customer satisfaction and affordability, aiming to support families every step of the way. Open six days a week, with online ordering and free local delivery options available for convenience.

Baby Planet

Established in 2002, Baby Planet, a family-run enterprise, has flourished into one of the UK’s leading independent nursery retailers. With headquarters in Leicester, it operates four successful stores across the Midlands, offering a wide selection of top nursery brands and exemplary customer service, catering to parental needs seamlessly.

The Baby Store

Situated in Warrington, The Baby Store has established itself as one of the top nursery retailers in Cheshire. With experienced staff, they offer expert guidance in selecting the best products for your baby. They prioritise exceptional customer service, ensuring satisfaction from enquiry to purchase.

The Pram Centre (Derry)

The Pram Centre Derry, situated in Derry City, Northern Ireland, offers convenience to customers from Donegal, Sligo, Omagh, and Coleraine. Established in 1996 as a family-run venture, it has evolved into a prominent independent nursery store across the UK & Ireland, renowned for its personal service, expertise, and value. Stocking an extensive range of nursery products from leading brands including travel systems, pushchairs, car seats, nursery furniture, and baby gifts.


Established in 1962, The Kiddieland Store is your go-to destination for all your needs when welcoming a special new addition to the family. Their well-stocked store offers an array of products such as high-end prams, quality furniture. designer dummy moses baskets and many more. Kiddieland proudly features an extensive selection of products from reputable brands which ensures that customers have a wide variety of options to choose from, meeting their diverse needs and preferences.

Bambinos & Beyond Baby Store

Bambinos And Beyond, a family-driven business led by father-daughter duo Shannon and Chris, started in 2014 as a children’s toy store but has since ventured into the nursery industry. They aim to make top-quality brands accessible to parents and others with varying budgets, offering both new and carefully refurbished pre-loved items. Their emphasis on excellent customer service includes personalised in-store demonstrations, ensuring customers find precisely what they need.


Pramland, located in Hull has been operating since 1950, stands as a family-owned, independent business, distinguished by its experienced and knowledgeable team. Their spacious showroom presents a comprehensive range of prams, strollers, car seats, nursery furniture, and bedding. Their unwavering commitment to child safety and customer satisfaction is evident through in-store demonstrations and aftercare, available seven days a week.

WH Watts Pram Centre

W.H. Watts & Son Ltd is a family business founded in 1903, now in its fourth generation, with a legacy of over a century in serving local families. They specialise in offering a broad range of products, including nursery furniture, bedding, prams, pushchairs, and car seats. Distinguished as a Car Seat Centre of Excellence, they are committed to providing the most current information on child car seat safety. As the largest independent nursery store in the North East, they boast an extensive collection of prams, pushchairs, and strollers suitable for various occasions, all thoughtfully displayed within their two-story showroom.

BabyGear Camberley

Discover the joy of parenthood at BabyGear, the South’s premier baby equipment and furniture destination. Conveniently located on the A30 in Camberley with ample parking at the rear of the store, its 35-year legacy showcases all UK top brands. From strollers to cribs, BabyGear is the trusted partner on the exciting journey of welcoming your little one. Open six days a week, their friendly, knowledgeable staff are always on hand to offer advice on the extensive range of products.

Jolly Tots – Birmingham & Evesham

Jolly Tots carries an extensive selection of products for both you and your baby. They offer fast delivery services across the UK, as well as the convenience of click-and-collect from their Birmingham store. As an independent establishment, they take pride in their consistent commitment to customers, a tradition that has persisted for over three decades.

123ABC – Kilmarnock

123ABC is a family-operated business that specialises in an extensive selection of nursery furniture, strollers, car seats, baby bedding, clothing, and other essential items for young ones. With store locations in Cumnock, Ayr, and Kilmarnock, the company exclusively offers prominent, high-quality brands. Their commitment revolves around placing the needs of families at the core of their business, ensuring the provision of exceptional products and services to support customers on their parenting journey.

Babyland Fife

Their expansive showroom ranks among the largest in the UK, granting you access to a range of high-quality baby products, so you can easily find the perfect options for your family. Their tailored services simplify the process of acquiring baby products. Engage with their friendly team to discuss the specific items you’re looking for, and they will gladly provide you with personalised recommendations.

King’s Baby Shop

Located near Keady in Co. Armagh, Kings Baby Shop leads Ireland’s baby goods and nursery market, offering a vast selection of nursery products. With all major brands stocked, customers enjoy expert assistance from trained staff. Tailored packages and video demos via social media enhance the shopping experience.

Baby Boutique – Preston & Workington

Baby Boutique UK operates as a family-run business with two physical stores available for customers to browse and test products. The largest store situated in Preston city centre offers an extensive selection of travel systems and nursery furniture. As an independent retailer, they meticulously curate their product offerings to ensure they provide only the highest quality items on the market.

Millie & Ralph

As a family-owned, family-focused business, Millie & Ralph accompanies you through every moment, big or small. Since their establishment in 2018, they’ve evolved into an award-winning retailer, offering a curated selection of top baby brands and their own-label products, both in-store and online. They design personalised clothing and gifts, cherished keepsakes for preserving precious moments. Explore their range of prams, car seats, nursery furniture, clothing, and gifts.